One-stop service: Insight into new retail models
Chiben works with large global retailers and consumer brands to provide on-the-ground legal services as they expand into emerging markets and assist them in transforming from traditional "brick and mortar" models to multi-channel market platforms. Our industry insights and innovative thinking help clients stay ahead of competitors and anticipate regulatory challenges.
Technology has become an important factor in determining the success of a company. Retail customers are increasingly transforming into technology-enabled companies: from the use of artificial intelligence technology in retail to improve customer and delivery services, to the increasing adoption of advanced robotics to improve the efficiency of logistics, supply chain and store operations. Customers are facing increasingly complex consumer demands—consumers want goods and services through a variety of channels.
To effectively adapt to paradigm changes, clients need the help of legal counsel with cross-disciplinary knowledge and a global perspective. At Zhiben, we work collaboratively with our clients to gain a deep understanding of their businesses and provide them with tailored advice to protect and strengthen their competitiveness in their markets.
We provide a full range of legal advice to clients in the consumer goods and retail sectors
Commercial agreements, including services, outsourcing, manufacturing, supply and distribution agreements
Intellectual property matters, including IP portfolio management, brand management, rebranding strategies, licensing agreements, R&D collaborations, joint ventures, strategic alliances and financing arrangements
Corporate transactions, including M&A, private equity and joint ventures
Our services also cover all segments of the consumer goods and retail industries
Advertising and Marketing
Gambling and gaming (telecommunications, media, entertainment and high-tech, etc.)
Fashion
fast moving consumer goods
Food and Beverage
retail
